WWF Encourages Positive Climate Action with Mutant Fishmen

The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)

To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.

What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?