New Balance Gets Running


Here's something we can identify with: the love/hate relationship with running. "Every day with running is a question of your commitment," this New Balance ad observes. "And running is not afraid to ask."

It's cheesy in some respects, but on the whole it reads like a motivating anthem for those that do tear themselves out of Sleepy Time Station to wrestle concrete, icy air and reluctant limbs. The work/play, love/hate balance is played up to make way for the tagline: This is the New Balance. Gotta love a well-situated pun.

Put together by BBDO/NY. Much cooler than the desperate-to-please NB Zips thing that New Balance did last year.

by Angela Natividad    Apr- 3-08    
Topic: Good

Suspicions Confirmed: London's Old People are in Storage


There's a reason why storage companies don't let you live in or work from your unit. This is that reason.

He doesn't even give Gram the flowers! Those cold-hearted Brits: crusading against hair care ads while nana knits doilies under lock and key.

The tagline: Safestore. For those things you just can't throw away. Brought to you by the geriatric sadists at Team Rubber.

by Angela Natividad    Apr- 3-08    
Topic: Commercials, Strange, Television

Voyeurism, Vodka and Nudity Wave the Flag for High Art


Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania -- a vodka company that digs nudity -- walks you through its 2008 NEW CLASSIC NUDE ART competition rules and regs.

What a tease.

In case you weren't clear, we're not talking Christi the supermodel. Christi (short for Christiania) is a vodka, and nudity's its gimmick. That chick at left with the tube-hair? That's a work of art by bobbykro from Christi's 2007 NEW CLASSIC NUDE ART competition.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Consumer Created, Online

Big Boobs Encourage Recycling


Hey, at Adrants we don't create this stuff, we just report it so don't judge us when you see a preponderance of pendulous breasts bouncing up and down here from time to time. So once again, the power of the female breast is put to use, this time as a reason to be earth-friendly as it were.

And guys, you know you've done this. You've meticulously planned down to the last minute detail how you will methodically manage to cross paths at the perfect moment with that beauty of your dreams so you capture that crucial mental image you'll later retrieve for a certain activity.

by Steve Hall    Apr- 3-08    
Topic: Commercials, Strange

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Only in Japan Can Penis Envy Be Sated with a Console


Not a dildo. Not a diaper. It's a strap-on jimmy for Super Pii Pii Brothers!

This has jack to do with advertising, but if you don't feel thankful for having learned about the existence of Super Pii Pii, you are lying to yourself. Strap on the harness, pop in your Wiimote and play the game that men have been playing in public toilets for, well, ever.

No word on whether a Glory Hole series is in the making but somebody's gotta be working on one.

UPDATE: It was an April Fool's joke. That's a lightweight bummer.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Games, Strange

Next Cockroach You See, Shake the Raid and Think Zoo York


Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.

And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."

Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?

more »

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Commercials, Television, Video, Worst

Cash Sweepstakes Promotes Fantasy Stock Speculation


Tomorrow The Street relaunches its Beat the Street stock game, which is essentially fantasy stocks with prize money. The game is geared to Wall Street newbs that want to learn how to "navigate the stock market and make strong trading picks."

Any one person can win $5K/week, up to $60,000. The game lasts 12 weeks.

more »

by Angela Natividad    Apr- 3-08    
Topic: Bad, Games, Online, Promotions

Hilary's Fucking Obama


Oh yes. You knew it was coming. It was only a matter of time. Sarah got to fuck Matt. Jimmy got to fuck Ben. Why shouldn't Hilary get to fuck Obama? Though it's not clear she will be the one doing the fucking come election day.

by Steve Hall    Apr- 3-08    
Topic: Strange, Video

McDreamy Sells Smell, GM Digitizes, Butter Fingers, online Unsexy?


- Grey's Anatomy's Patrick Dempsey, no doubt with help from his celebrity makeup artist wife and Avon global creative color director, will front the launch of men's fragrance line for the company.

- Michael Estrin examines why GM allocated $1.5 billion to digital media.

- Jim Meskauskas says we need to get past the unsexy side of online media.

- Scottish & Newcastle will pour $10 million into a regional U.S. outdoor campaign for Newcastle Brown Ale that launches in 10 cities this week.

- For their part in the Appril Fool's Day festivities, Nestle sent out a press release announce they would be changing the name of the Butterfinger bar to The Finger. Animal didn't like.

by Steve Hall    Apr- 3-08    
Topic: Celebrity

Indian Jeans Brand Craps on America


With piercing headlines such as "America is the police of the world. Don't wear its uniform." and "If you were reading this on a New York street, you would be mugged by now," Mumbai jeans brand Sunnex isn't mincing words when it comes to how many parts of the world view America. Right or wrong, that's what's being said. Hopefully, things will change in the future and everyone will love us again.

As long as the Chinese don't fart in unison and blow us all off the planet.

by Steve Hall    Apr- 3-08    
Topic: Campaigns

Do the Green Thing Find New Purpose For Retired Turntable


With sort of the WTFness of that beer commercial but not really, comes this video for Do the Green Thing which urges people to SAVE THE PLANET by taking short showers. The message is delivered with old school cut and paste and a turntable. Amazing how that odl shit works so well together.

The dets: "Short Sharp Shower Deck was thought up and shot by talented Green Thing friend Michael Wright. It was lit by Stuart Bunce and features the music of John Hegley, Zeep, The Meanies, Martin Jones and Tom Williams."

Will you take a shorter shower because of this?

by Steve Hall    Apr- 3-08    
Topic: Cause, Good, Video

It's Second Life for Internet World


If you're into online games about trade show then this one for Internet world from TAMBA Internet might just be your thing. Me? I'd rather go to the actual trade show where I can learn things and enjoy the side benefit of booth base. But, that's just me.

by Steve Hall    Apr- 3-08    
Topic: Games, Industry Events, Online

Guys Chase Girl With Huge Boobs, Dragon Attacks, She Burps, WTF?


OK, so yea. We all know big boobs and beer go together like Amy Winehouse and bad hair. But a fire breathing dragon and a big boobed beer babe that burps? Hey, no complaints here. I'll watch a big boobed girl do anything. I admit it. I can't help it. It's a sickness but enough about that. We're supposed to be talking about advertising here not about obsessively obsessive obsessions with big boobs.

So Ninja LAB created this wondrous oddity to introduce a new brand of beer, Golden Fire. Get it? Dragon? Fire? Beer? Oh just watch the thing. It will all make sense. Or not. Especially if you don't speak Italian or whatever language this commercial is in.

more »

by Steve Hall    Apr- 3-08    
Topic: Commercials, Strange

Why Buy a Whole Song When You Can Have Little Bits of One?


Radiohead, the same band that stuck it to the man by letting you download its last album on a pay-as-you-wish basis, will SELL you wee-bitty-bits of its song Nude so you can make your own remix on Garageband. Hrm. Okay.

The Nude stems (bass, voice, guitar, strings/fx and drums) are available on iTunes. You can upload a remix and get widgets to encourage people to vote for yours from your website or profile. Oh, and here's the Facebook app.

more »

by Angela Natividad    Apr- 3-08    
Topic: Online, Promotions, Trends and Culture

Ten Social Media 'Rules' Explored, Debated


Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

more »

by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth

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