Geico Caveman Finally Peaks, Begins Slow Humiliating Decline

And he's channeling John Travolta! (Thanks, MTLB.)

There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.

It's a Skid Steer Smackdown!

Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.

Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.

Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.

Sony Bravia Embraces Blogs, Blank Palettes and Bubbles

Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

You Know What Makes a Great F*ck? A Lexus

Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match

Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net.

Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis."

Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it.

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Once You Go Black, You Go Jeff Dahmer. Wait, What?!

That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.

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47 Minute Movie of Surfer Babes A Commercial for Roxy Clothing

There simply aren't 47 minutes in a day which can be allocated to watching a video simply to appreciate the fact, so we're told, the whole thing's a commercial for clothing brand Roxy. Even if it is, who really cares? The parts of the video that were viewed were enjoyable enough and, hey, who doesn't like to watch girls in bikinis surf, pose and frolic on the beach?

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Trains Enter, Facebook Chats, Cuba Gets More TV, Apple Attacks Big Apple

- Durex latches on to Hitchcock's train-entering-tunnel metaphor in a new ad for Durex Play Lubricant.

- Cuba is getting expanded access to television programming without having to resort to illegal satellite hookups.

- Copyranter says it's Big Tits Friday. OK, so he said it last Friday.

- Jenna Jameson launches post-porn career. Help promote her new movie, Zombie Strippers, by writing some taglines.

- Again confirming its belief people are idiots who can't determine the difference between a computer and a city, Apple, earlier this year, filed a complaint to the U.S. Patent and Trademark Office claiming New York's new green apple tourism logo is "likely to cause confusion, mistake or deception in the minds of consumers." Who's really the idiot here?

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Social Media Kicks the Ass of Old Media

Who's This Pompous Idiot?

Want to hear an interesting conversation about social media and it's impact on marketing, advertising, public relations and journalism? Want to know how the role of public relations is changing in the world of public relations? Want to explore the differences in mentality between new media and old? Want to now whether or not it's sinful to publish a story before every last detail of the story is known? Want to know why readers, who are now commenters, are so important to the whole of the story? Then give this podcast a listen.

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Charity Sexes Down, Fanboys Get Website, Make Your Own Mexican, Alkies Go on Tour, and Go Get Yourself Fired

- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.

- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.

- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.

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Male VIA Creatives Model Maidenform Backless Bra

Oh. My. God. Sometimes there are things you just shouldn't see. After writing about VIA's work for Maidenform's new backless bra, we were promised photos of VIA chief creative officer and creative director modeling the product. Well, we got more than that. We got a room full of male VIS creatives mid-concepting session wearing the backless bra and, well, you really don't want to see these pictures.

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Twitter Will Trump Facebook

Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He's right. Twitter is many things but it lacks the baggage and some of the "creepy" aspects of Facebook. All within 140 characters, Twitter is IM, email, mobile app, chat room, focus group, news source, a wall on which to bounce ideas, a research resource, presence indicator.

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Family Resources Says Don't Get Married

Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)

Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.

How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.

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