Justice 'The Optimizer' Mitchell Harnesses Power of Interwebs

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Any video that ends with "We'll cram our YouTube right into your Facebook," has to at least get shared a little bit. Agency Luckie & Company create a video and an accompanying site, Demand Justice, to celebrate the hiring of a new head of interactive and to poke fun at others (hey, that's what agencies do) who just don't get online marketing.

Created to resemble any one of the millions of cheesy lawyer ads you see on TV during fringe, late night and overnight, the ad features Justice "The Optimizer" Mitchell who confidently promises to "improve whatever crap you're doing online by...some sort of metric." Now that's the sort of honesty we love in an ad agency!

by Steve Hall    Apr-10-08    
Topic: Agencies, Good, Spoofs, Strange, Video



No One's Watching That YouTube Video You Paid For

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MultiVu, a service of PRNewswire, will help you create and distribute a multimedia news release to "more than 100 million consumers and investors who get their news and information on the Web."

If you have a company video or ad embedded into your release, MultiVu will share it on popular sites like YouTube and Veoh as part of its distribution service. Pretty cool, right? It's not all good though.

more »

by Amanda Mooney    Apr-10-08    
Topic: Online, Opinion, Video



So, How Intensely Talented is Your Mouth?

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Because Colgate wants to know. o_O Catch the cattle call for "intensely talented mouths" all over MySpace today.

And speaking of mouths with intense talent, get a load of the nipple-tasting action on the lower right-hand side of the page.

All that dirty context doesn't really leave us with that fresh clean feeling. Exactly what kind of submissions do you want, Colgate?

by Angela Natividad    Apr-10-08    
Topic: Bad, Brands, Campaigns, Online



Teens Speak, Coke Fashions, McDonald's Mobilizes

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- Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel.

- If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back.

- Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons.

- The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer.

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by Steve Hall    Apr-10-08    
Topic: Brands, Mobile/Wireless, Research



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News Corp. and AOL Pick Sides in MicroHoo Drama

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Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo's apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash.

Microsoft, always one to take a crappy bluff, is now in talks with News Corp. to lob a joint bid at the company anyway.

Good life lesson here: if you can't pick just one, take the whole plate.

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by Angela Natividad    Apr-10-08    
Topic: Brands, Online, Strange, Trends and Culture



Former Miss Universe Loves Cock...atoo

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This is why, if you're in the business of selling yourself as a brand ambassador, you should always demand final approval over the work you appear in ... and actually be around to approve it.

Former Miss Universe Erin McNaught is not pleased that her image on a Cockatoo Ridge Wines billboard appears next to the headline, "Shes love a cock or two... er, cockatoo." OK, I added the middle part but just for the two people who didn't get it at first look.

by Steve Hall    Apr-10-08    
Topic: Outdoor



Chirping Birds, Aerial Beauty Shots Soothe, Confuse

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So sometimes you'll be sitting on the couch all relaxed watching your favorite TV show and an ad comes on that is so soothing and intriguing that you don't hit the fast forward button. Rather, you drink in its beauty, allowing it to slowly build to what you will assume to be some powerful, feel-good message.

more »

by Steve Hall    Apr-10-08    
Topic: Strange









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