...and God Created Kodak

kodak-logo-today.jpg

Did you ever see that spot where Vinny Pastore beats the crap out of a printer, then gets a Kodak EasyPrint? This is part of Kodak TWO-OH, a bid to cash in on modernity by a brand that's been around since the beginning of time.

CMO Jeff Hayzlett of Kodak, who led the ad:tech opening keynote today, has an inferiority complex. He thinks he's too big. His suits are undoubtedly XXXL, his expressions cup-runneth-over, and his swaggers could alter the course of human minnows in a crowded hallway.

But in the hallowed sanctum, Jeff's big views and irrepressible personality are forcing an old brand to learn new tricks.

more »

by Angela Natividad    Apr-15-08    
Topic: Industry Events



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: