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Red Bull Is Late to the UGC Game

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Red Bull is out looking for Student Brand Managers and has chosen to (surprise, surprise) turn to YouTube. That's right, YouTube videos are the awareness drivers of the program and you, if you are interested, can upload your own YouTube video and try to get the job.

Memo to marketers: this idea is dead.

Just the other day I was making fun of Gillette for a similar user-generated, upload your video program. The novelty has worn off! This is no longer interesting.

Though the Corey Blade video is marginally amusing if you're having a slow day.

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by Daily Ad Biz    Apr-17-08   Comments (1)    AddThis Social Bookmark Button   

Up With Bottoms

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In a new campaign for Bloom supermarkets agency BooneOakley, which is full service AND out of the box, comes to the table (get it?) with a faux-guerilla campaign protesting Bloom's selling of muffin tops and not muffin bottoms. Up with bottoms, they say!

Very cute.

The microsite that comes with it (consumers are driven there courtesy of OOH, YouTube videos, a MySpace page and three events) is pretty funny. Definitely worth checking out.

by Daily Ad Biz    Apr-17-08   Comments (1)    File: Outdoor AddThis Social Bookmark Button   

Painting Town Red, Dancing All Night, and Other Cliches You'd Kill to Live Out

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Wednesday night at ad:tech totally kicked Tuesday night's ass.

It started pretty innocuously. I met up with Ana Yoerg, whom I haven't seen since last year, and we hit the W to bootleg internet and do work. Turns out Return Path was having a party there, so we sat on a couch like square bears with our Macbook Pros and tried to avoid the aerodynamic alcohol beverages.

Every once in awhile I'd look up and meet eyes with a well-dressed waiter, whose only function was to hold up a sign that said "Return Path."

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by Angela Natividad    Apr-17-08   Comments (3)    File: Industry Events AddThis Social Bookmark Button   

ad:tech SF: In Pursuit of Something Shiny

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Power Panel: The Internet Economy. It's an amalgam of nonsense. What's a power panel (Ariel asks)? What does it mean to discuss the internet economy?

It turns out discussing the internet economy is a lot like discussing the US economy. Conversation goes in circles, common frets are repeated to a fever pitch, and the most influential players tread shallow water.

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by Angela Natividad    Apr-17-08   Comments (0)    File: Industry Events AddThis Social Bookmark Button   

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Who Decided Segways Were a Savvy Marketing Tool?

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On my way to work today, I passed three Sovereign Bank employees wheeling around outside City Hall on Segways, handing out flyers. And not just any Segways, comically branded white & red Sovereign Bank Segways. It's part of Sovereign's spring marketing campaign to tell people about their $150 incentive to open checking accounts.

Now my colleague Amanda Mooney thought the Segways were a brilliant marketing gimmick only if your marketing goal was to make your brand look old and stodgy, and normally I would agree with her, but ever since Alexander Ovechkin & the Washington Capitals turned a Segway tour around DC into a hilarious media opportunity, I've been in favor of Segway marketing. Hey, they may look ridiculous, but at least we pay attention to them.

by Amy Yen    Apr-17-08   Comments (4)    File: Guerilla AddThis Social Bookmark Button   

Mickelson Doesn't Choke In New Campaign

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Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.

Watching Phil Mickelson in the new Crowne Plaza campaign by Fallon makes the sleep-inducing nature of golf telecasts all the more disappointing.

He is really funny.

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by Daily Ad Biz    Apr-17-08   Comments (3)    File: Commercials, Good AddThis Social Bookmark Button   
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