ad:tech very much needed the so-called Internet Superstars, four "internet famous" types who were the center of the closing keynote at this year's San Francisco conference. The name, a bit cheesy for a panel (buy, hey, it's the name of the Revision3 show), was apt for the ad:tech crowd, a very different crowd than the SXSW crowd to whom, internet stardom is the norm.
Del Campo Nazca Saatchi & Saatchi has produced smart print, outdoor and in-store ads for its "The Head&Shoulders Point of View" campaign. The ads show shoppers a bird's-eye view of their hair or the hair of iconic figures like Mona Lisa that send a simple, creative and compelling message at or near points-of-purchase.
However, the agency is also running new TV spots and a microsite for the campaign that totally creep me out. Let's just say that dandruff is no longer my biggest fear.