Did you ever see "Christmas Tree" by Clay Weiner? It's this short online film where a dude, impersonating somebody's ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree.
That video got Clay nominated for an Emmy.
To spread the love he put together "Make Your Mom Proud," a promotional video for the 2008 Broadband Emmy Awards. The video was commissioned by the National Academy of Television Arts and Sciences.
We laughed. And cried. And flashed back to Moonstruck.
Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")
To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
I'd call it a serviceable redesign, mainly because I can't think of much to make fun of, and I had trouble even remembering what the old one looked like. But now that I've revisited the old one, I'm really glad it's gone.
- John McCain is pissing people off again, and by "people" I mean MoveOn.org, which is circulating yet another "GRR, ARG, MCCAIN!" petition.
- Saturday Night Magazine is inviting a few lucky bloggers to the Playboy Mansion on May 10th for a debauchery-ridden pajama party. Register at playboypajamaparty.com with the code on the invite. Oh, and cough up $1500. What, you thought the Hef would just open his door to you?!
It's tired. It's old. It's predictable. But it speaks the truth. Yes. Beer. Hot women. And one track mind guys. Ah yes, the quintessential beer commercial. This time it's from Carlsberg Lite who entices three guys with the allure of white-clad fitness trainers...and beer. Created by Saatch & Saatchi Simko, the ad at leasts elevates the tactic a step or two above the Coors Twins or the famed mud wrestling beer babes of yore.
The natural detergent Purex, with help from Night Agency has launched a green t-shirt contest where entrants can create their own "eco-friendly" slogans for the chance to win a Mercedes fortwo, $1,000 prizes and free Purex. That's about it. So if you;re into saving the environment, like t-shirts and want to win a small car, this is the contest for you.
What do bees and ice cream have to do with each other? Apparently, a lot if you are Haagen Daaz which relies heavily on the work of bees for their product's natural ingredients. It seems the bee population has suddenly dwindled and, with help from Goodby, Silverstein & Partners and Psyop, Haagen Daaz wants us to know we can help by donating money to to their cause.
There aren't many but there is one thing I do miss about agency life; the seemingly endless expense account that'd fund, among many other things, my travels to all sorts of industry event goodness. Now that I'm running my own business, the expense account is, shall we say, far from endless leaving me drooling for travel to Miami for the Clios or to Cannes for, well, Cannes.
Oh, I do get out once in a while. It's not like the four walls of the home office are the only things I see 24/7/365 but hey, I'm human. I like people. I love advertising. So it's a bummer when the entire industry heads to the sandy white beaches of Miami or France...or even dingy innards of some random exhibit hall...and I'm left inside these four tiny walls pumping out newsy goodness for you all.