From Gopher to Twitter, the Internet Fuels Socialization


Before the Barbarian Group VIP party which followed the ROFLcon conference held last Friday and Saturday at Cambridge's MIT, the crew from Our American Shelf Life, Amanda Mooney, Amy Yen, Sarah Hutton, Will Wheeler, laura Nelson, Maria Garcia and Patrick Richardson along with myself, met for dinner at Boston's Sonsie restaurant on Newbury Street.


Between sips of martinis, bites of salmon and appetizer goodness, there was talk of Facebook, Twitter, the origin of Adrants, MySpace angles and why social media really isn't anything more than a shift in the way people use readily available media to interact with others. All of which you will soon see on video.

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by Steve Hall    Apr-27-08    
Topic: Opinion, Social, Trends and Culture

Barbarian Group Rocks ROFLcon With Closing VIP Party


On Saturday night, Barbarian Group had the post-ROFLcon VIP party at their Newbury Street offices in Boston. Uber-geekiness ruled. Tron Guy was there. iJustine was there. The Jib Jab crew was there. Evan White was there. MC Frontalot was there. Jason Scott was there. Chuck Norris Fact Generator's Ian Spector was there.

It was like sitting in a high school science lab except every geek was, instead, a star quarterback on the state championship football team.

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by Steve Hall    Apr-27-08    
Topic: Agencies, Industry Events

Hankook Tires Tame Roads, Drive Emotions and Abuse CGI


Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space.

The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player.

Validation for stupidity. Greeeeat.

by Angela Natividad    Apr-27-08    
Topic: Bad, Commercials, Television

Dykes Like Ike, Vespa Users Headless, Soulless Businesses Sing, Feminine Mystique for Sale


- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.

- Rock stars aren't made. They're mothafuckin' born.

- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.

- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)

- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.

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Microsoft Shafts Music Patrons Pre-Zune


As of August 31, Microsoft will stop issuing DRM license keys for songs bought on MSN Music, which was shot down in late '06.

This pretty much means that, unless you back it up, you can expect to lose what you paid for next time you update your OS or change computers.

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by Angela Natividad    Apr-27-08    
Topic: Bad, Brands

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