Adidas: Bigger's Always Better, and Don't Forget the Aerosol!

giant-adidas-superstar.jpg

To propel its classic kicks back into salience, Adidas made a gigantor pair of Superstars and gave one shoe to each coast.

I did The Eyeroll when a bunch of dudes started whipping out spray paint cans because the first thing a brand does in crisis is reach for a graffiti artist. (Adidas also did the tagging thing last year and the year before. Plus, Reebok and Converse have already peed on this hydrant.)

But the resulting footwear is (of course) pretty dope. If in doubt, a whole three seconds of the video is devoted to recording some dude in a doo-rag giving Adidas props.

Sam Flores and Upper Playground designed the left coast sneak; NYC and Surface2Air, Paris handled the right. Thanks in:fluencia for pushing the news our way.

by Angela Natividad    Apr-23-08   Click to Comment   
Topic: Brands, Campaigns, Guerilla, Video   

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Comments



Comments

adidas has been doing this shizz for decades. And 180 Amsterdam has remained true to the originals brand for years. Mad props, yo homeboy - foshizzle. Dope.

Posted by: Mike on April 24, 2008 12:20 PM







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