But Heineken, I See No Good Here

share-the-good-heinie.jpg

Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn't even up yet. (We tried. Still doesn't work.)

Try your luck at SharetheGood.com. Jetpacks, who seems sort of traumatized by the radio spot, went out of his way to check the Who Is data behind Share the Good (registered to Brian Citron, Associate Brand Manager for Heinie) and see if it works on other browsers (no).

UPDATE, 10:10 EST: The site is up now. And it only took all morning. Good going, guys.

Pretty standard interact-with-the-brand stuff. There's a Share the Good sweepstakes coming soon and some kind of tag cloud-looking thing full of smiling people and Heineken-friendly adjectives. Also, the campaign has been dubbed a "movement." Guess that's slightly less lame than the Diesel Denim Cult (which I joined).

by Angela Natividad    Apr-23-08   Click to Comment   
Topic: Bad, Brands, Online, Radio   

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Comments



Comments

oooooh, I love their age verification treatment.

Posted by: Jessie Birks on April 23, 2008 10:17 AM

Age verification *looked* cool but once I entered a valid age, I got stuck in a perpetual refresh. Nice of Heineken to share, thanks.

Posted by: Tim L on April 23, 2008 10:57 AM

I get to upload pictures of me and a product to a brand website?? No way! How did I ever get to be this lucky???

http://dailybiz.wordpress.com/2008/04/23/heineken-wants-you-to-upload-and-stuff/

Posted by: daily biz on April 23, 2008 11:45 AM

Worst. Spot. Ever. Disjointed - Check. Cliched to death (DJ on a skateboard, c'mon) - Check. Song and tag don't match - Check.

Posted by: don on April 30, 2008 11:41 AM







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