Can A Sharpie Poster Push More Sales Than A Glossy Ad?
Today, my classmate Zach noticed this Zyrtec ad on telephone poles all over Boylston and Tremont street in Boston.
The flyer reads:
"Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec"
Not that this is any sort of scientifically-vetted research but considering Zach took the time to take it off a dirty Boston telephone pole and pass it around and show his friends, it definitely seems to have made an impact... and it achieved that effect without shutting the city down like other Boston-based guerrilla efforts. It was cool to see how simple copy scribbled with Sharpie on plain white paper taped to telephone poles around the city had the ability to cut through the clutter of its competitors' glossy ads.