Carlsberg Elevates Stature of Beer Babe Commercial

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It's tired. It's old. It's predictable. But it speaks the truth. Yes. Beer. Hot women. And one track mind guys. Ah yes, the quintessential beer commercial. This time it's from Carlsberg Lite who entices three guys with the allure of white-clad fitness trainers...and beer. Created by Saatch & Saatchi Simko, the ad at leasts elevates the tactic a step or two above the Coors Twins or the famed mud wrestling beer babes of yore.

Ooops. it's sorta been done before. Sorry guys.

by Steve Hall    Apr-24-08   Click to Comment   
Topic: Campaigns, Creative Commentary   

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Comments



Comments

The classy beer & babe ad genre is already tired -- it's time for a more surreal approach to selling beer: perhaps a few feathered max ernst characters or melting Dali girls would bring a new perspective to this old horse.

Posted by: John Gillett on April 24, 2008 2:03 PM







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