Come On. Deforestation is JUST LIKE Plucking Out Earth's Chest Hair.
Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.
Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.
I know this. I have conducted studies on my own anatomy.
So after that first patch of trees is razed or whatever, is the Earth all like, "Nads me up again, and line up the Botox!"...?
Okay. Done overthinking. These are the noises Steve made after watching it: "Cheeky. And OW!!! And...huh...green?" Pretty much sums it up. Props to TBWA Digital Israel, which hopes to encourage people to limit printing.