Devon and Amanda Denialer Drop in on Toronto Life

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Had another run-in with the Denialer family, the stars of Mackenzie Investments' "Burn Rate" ad campaign, over the weekend.

Last time it was with Mama Denialer, who spends to ease her pain because she's too Botoxed to cry. This time I moused over her spawn, sitting sandwiched in a skyscraper ad on Toronto Life. Devon gave the page a once-over and snarled, "Every moment we spend on this page, you're keeping me from shopping."

"Life is so unfair," Amanda agreed with a sigh. I wanted to comfort her because part of me is scared she'll graduate to other forms of cautionary advertising. Hang in there, Amanda. Buy some Skechers or something.

by Angela Natividad    Apr- 6-08   Click to Comment   
Topic: Brands, Campaigns, Online   

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