Dude. Dude! ...Dude.

budlight-dude.jpg

Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")

Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.

The Dude Madness website -- linked above -- lets you make a "DUDE" call, which is when your friend picks up the phone and hears "DUUUDE," then gets a text that reveals its meaning. But trust me. If you do the "dude" right, they won't need the text.

The dudes responsible: AtmosphereBBDO and DDB Chicago for the TV spots. The ad: great for "dude" in all its glory, but I'll probably forget it was for Bud Light when I use this story for bar fodder.

by Angela Natividad    Apr-24-08   Click to Comment   
Topic: Brands, Commercials, Television   

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Comments



Comments

To set the record straight: Call of the dude was created by Atmosphere BBDO.
DDB Chicago rocks for coming up with Dude though.
Just doesnt have the digital chops. hhhmmm

Posted by: Stewart on April 24, 2008 9:03 PM

To set the record straight: Call of the dude was created by Atmosphere BBDO.
DDB Chicago rocks for coming up with Dude though.
Just doesnt have the digital chops. hhhmmm

Posted by: Stewart on April 24, 2008 9:03 PM

Hhhhmmm is right. The online work is better than the tv.

Posted by: joel on April 24, 2008 9:19 PM

Atmo sucks. Maybe not.

Posted by: jason on April 24, 2008 9:24 PM

Thought the site was nothing new or fresh. A quiz? How very 5 years ago.

Posted by: Ajason on April 24, 2008 9:26 PM

Agree. liked the hamster. congrats to AB to go there given Bud TV...

Posted by: Shawn on April 24, 2008 9:32 PM

beer is cool. i like this.

Posted by: john on April 24, 2008 9:40 PM

Once heared an Inuit (eskimo is not nice) explain they have just one word for snow. It's there anyway, why make such a big deal out of it, dude. ;)

Posted by: Oli4K on April 25, 2008 8:49 AM

And don't forget to check out the videos created by the XLNTads community on the Dude Madness page! We teamed up with AB to add content to their page, and we're pretty proud of the results.

See some of the other spots here.

Posted by: Mark Schoneveld on April 25, 2008 10:55 AM





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