Hapa Ain't No Half-Wit; It's Really Rather Sly
To promote afternoon Happy Hour, Hapa Sushi Grill & Sake Bar coupled public utility images (like the "Slippery when Wet" symbol or the crosswalk man) with the legal language of liquor advertising ("Drink responsibly").
The result is a set of prints that merit a double-take and a smile. At left is "Chopstick responsibly." Also see "Flirt responsibly" and "Dance responsibility" (wardrobe malfunction!). Agency: TDA ADVERTISING & DESIGN, Boulder.
Creative will appear in alt newsies like Westword, Boulder Daily and The Onion.
The restaurant's got cheeky roots. Hapa is Hawaiian slang for "part," and among the people I grew up with, it was usually used to refer to really hot mix-breed peers. Usually.
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It is also the name of a pretty good Hawaiian band
http://www.myspace.com/haapah
One of them is haole and the other Hawaiian, surprise, surprise.
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