Head&Shoulders' Point of View Gives Us Creepy Point of View
Del Campo Nazca Saatchi & Saatchi has produced smart print, outdoor and in-store ads for its "The Head&Shoulders Point of View" campaign. The ads show shoppers a bird's-eye view of their hair or the hair of iconic figures like Mona Lisa that send a simple, creative and compelling message at or near points-of-purchase.
However, the agency is also running new TV spots and a microsite for the campaign that totally creep me out. Let's just say that dandruff is no longer my biggest fear.
For as long as I can remember, Head&Shoulders has held a rather uncontested lead in the anti-dandruff market. There's no need to make my hair appear as if it's singing crazy, campy songs; All I need is a clear perspective showing me why I need the product and I'll be easily convinced to buy it.
Comments
That video is so disturbing! "Less dandruff, more fun." Yes, if by fun, you mean terrifying.
It's creepy and the microsite doesn't even work all that well. I never could get the second piece to load and got to see "prebufering" [sic] while I waited. "Nessun Dorma" was at least a classy touch, though, while "Lollipop" song made me want to reach out and hit someone.
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