Head&Shoulders' Point of View Gives Us Creepy Point of View

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Del Campo Nazca Saatchi & Saatchi has produced smart print, outdoor and in-store ads for its "The Head&Shoulders Point of View" campaign. The ads show shoppers a bird's-eye view of their hair or the hair of iconic figures like Mona Lisa that send a simple, creative and compelling message at or near points-of-purchase.

However, the agency is also running new TV spots and a microsite for the campaign that totally creep me out. Let's just say that dandruff is no longer my biggest fear.

For as long as I can remember, Head&Shoulders has held a rather uncontested lead in the anti-dandruff market. There's no need to make my hair appear as if it's singing crazy, campy songs; All I need is a clear perspective showing me why I need the product and I'll be easily convinced to buy it.

by Amanda Mooney    Apr-20-08   Click to Comment   
  

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Comments



Comments

That video is so disturbing! "Less dandruff, more fun." Yes, if by fun, you mean terrifying.

Posted by: Amy Yen on April 20, 2008 6:23 PM

It's creepy and the microsite doesn't even work all that well. I never could get the second piece to load and got to see "prebufering" [sic] while I waited. "Nessun Dorma" was at least a classy touch, though, while "Lollipop" song made me want to reach out and hit someone.

Posted by: Lisa on April 21, 2008 1:38 PM







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