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Here's Something to Help You Feel a Brit Different

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To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)

Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.

Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.

TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Good, Online



Google Goes Dotty, Viper Seeks Victims, Buzzd Proves Quieter than We Thought

missouri-viper.jpg

- Based in Japan? Imbue your iGoogle page with spirit of cheetah. Via @michaelallison.

- Because moms need $100 jeans too. Tummy tucker? Better still.

- This online effort for Absolut's "In an Absolut World" campaign lets you spy on the prime minister of Australia from four security cameras. Prank call or order him Chinese food. Sometimes he does Tai Chi. By TEQUILA\ Australia.

- The Missouri Lottery invites you to answer the call of Viper. I wouldn't. Well, maybe if I got lotto money for it.

- Buzzd put together a product demo to show off its "killer features." Get this: It HAS NO SOUND. Dude, these days even PowerPoints have sound. Was the brains of your operation out sick?

by Angela Natividad    Apr-30-08    
Topic: Campaigns, Online, Packaging, Promotions



MoveOn: For 100 More Years in Iraq, Vote McCain!

moveon-mission-accomplished.jpg

MoveOn.org is the most promotionally-savvy crowdsourced non-profit. It's candid about its biases. And if it wants a certain outcome, it invests as much energy in being a horror-monger as it does in playing cheerleader.

No secret that the group ain't mad for McCain. Today it's soliciting funds to help air its latest anti-Mac ad, which uses an out-of-context sound bite to suggest a vote for McCain is a vote for 100 more years of Iraqi occupation.

With swings like that, vocal Barack contenders should all be wearing cups.

by Angela Natividad    Apr-30-08    
Topic: Online, Political, Video



Amazon Needs a Nudge with that Newfangled 'Email Marketing' Thing

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Dear Amazon.com Customer,

As someone who purchased video games or music from genres included in the game, you might be interested in our Grand Theft Auto IV music downloads store.

This is part of an email pitch that preceded a GIGANTOR graphic inviting me to "Download music from Grand Theft Auto IV."

more »

by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Online, Promotions



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SXSW Inspires REM's Hollow Man, Which in Turn Sparks Nasty '80s Flashback

hollow-man.jpg

When I was a kid, there was this place called Be a Star. Be a Star ironed your hair, gave you fingerless gloves, and propped you up in front of a camera to sulk or dance or whatever while some random '80s hit played overhead.

It would then create a music video, complete with body duplication effects, time freezes, superimposed lettering, and random pools of colour eating away at each other around your inert fishlike body.

That's what REM's video for Hollow Man reminds me of. Produced by Crush, Toronto, it also includes a digital avatar inspired by user input from its performance at SXSW. The band calls it the "symbolic heart" of the video.

by Angela Natividad    Apr-30-08    
Topic: Promotions, Video



Don't Get Mauled at Random; Do it On Vacation

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Some contextual ad fun: This story, headed "Shark kills man off San Diego County coast" (and since changed), got really cozy with a tourism ad encouraging vacationers to get to know that sassy carnivore better.

South Africa. It's possible. Really, could that tagline be more perfect?

by Angela Natividad    Apr-30-08    
Topic: Bad, Online



Jetblue Improves Flying Experience with Shiny New Euphemism

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To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched "Happy Jetting" -- a campaign that encourages you to think that when you fly Jetblue, you ain't flyin', baby. You're jetting.

Right now I'm loving how the site, which is supposed to preach the benefits of Jetblue's user friendliness and "jetting" philosophy, hosts jack beyond an error page.

Way to jet, idiots!

by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Campaigns, Online



Come On, Guy, Everybody Loves a Pun!

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Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...

more »

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television



'Cause in the End, What You Really Need is More Nip/Tuck in Your Life

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Nip/Tuck's digital agency Ralph has finally jumped aboard the Facebook app train.

Say hello to The Golden Ratio by FX UK. By calculating facial symmetry, it tells users how close to perfection their faces are. You can also compare statistics with friends and add your results to a beauty parade.

The app uploads photos from your Facebook profile. Pick one and mark the image where you're told.

I've been ruled 50 percent perfect. And now that my self esteem's sufficiently shattered, I'm gonna go call my mom and have a crying jag about neo-feminism and The Lie that was Barbie. Or something.

by Angela Natividad    Apr-30-08    
Topic: Online, Promotions



Shop Bloom and Score Some Olive Oil for that Rash

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Life can be cruel. Here's a simple salve for that one time you:

o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)

Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.

more »

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video



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