Indian Jeans Brand Craps on America

sunnex%204-1.jpg

With piercing headlines such as "America is the police of the world. Don't wear its uniform." and "If you were reading this on a New York street, you would be mugged by now," Mumbai jeans brand Sunnex isn't mincing words when it comes to how many parts of the world view America. Right or wrong, that's what's being said. Hopefully, things will change in the future and everyone will love us again.

As long as the Chinese don't fart in unison and blow us all off the planet.

by Steve Hall    Apr- 3-08   Click to Comment   
Topic: Campaigns   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

The craftsmanship of this product is probably as shitty as the art direction and lame-dick lines, so fuck them. Looks like the U.S. does not have to worry about outsourcing ad talent to Mumbai.

Posted by: ronimal on April 3, 2008 1:34 PM

Love us? Screw that - I want them to FEAR us again! Then maybe they'd think twice about producing ads like these.

Posted by: Mark on April 3, 2008 1:42 PM

With such bad lines as that, the copywriter will never be able to afford a plane ticket to NYC to see for himself that it is now actually safer than Omaha.

I'm also pretty sure reading that poster some deep dark night in Mumbai might just get you knocked over the head and wake up missing a kidney, right?

Posted by: Echsy on April 3, 2008 2:03 PM

The art direction is as bad as the whole idea behind this ad!

Posted by: Christoph on April 3, 2008 2:08 PM

That campaign for Sunnex is at least 10 years old.

Posted by: Nishad on April 3, 2008 8:59 PM

uhhh ... Wow, the previous commenters are really taking offense. Maybe you should take some time off from guarding our borders and watching NASCAR. Would you be the liberal elite who are actually secretly rascist... or just aspiring to be that much of a hypocrite? Who gives a shit if they call us out in an ad. Whether you realize it or not, it reflects the collective sentiment of virtually every other nation in the world right now. And can you blame them?

Posted by: Not patriotic enough? on April 3, 2008 9:02 PM

From an advertising perspective, this is very poor branding. I don't walk away from this thinking, "Wow, I'd really prefer a pair of Sunnex jeans to my Diesel jeans."

Come to think of it, ARE there any jeans manufactured in the good ol' US of A? Aren't they all manufactured or assembled somewhere in Asia?

Posted by: Carol on April 4, 2008 2:52 PM

From an advertising perspective, this is very poor branding. I don't walk away from this thinking, "Wow, I'd really prefer a pair of Sunnex jeans to my Diesel jeans."

Come to think of it, ARE there any jeans manufactured in the good ol' US of A? Aren't they all manufactured or assembled somewhere in Asia?

Posted by: Carol on April 4, 2008 2:52 PM

"Whether you realize it or not, it reflects the collective sentiment of virtually every other nation in the world right now. And can you blame them?"

If I gave any thought to the matter, I suppose so. I do not, however, give any thought to the matter. Schoolchildren worry about popularity, in the schoolyard, but not after they grow up and leave school.

Posted by: Mike James on April 5, 2008 5:41 AM

Yes, I can blame them. It's a sort of mass delusion, and, anyway, anti-americanism is as old as the Republic herself. Remember how the Indian elite loved the US during the Cold War? Oh, yeah. No, they pretty much hated us then, too, because we were evil capitalists and vulgar New Worlders.

There's nothing really new or clever under the sun, is there?

Posted by: Whatever on April 6, 2008 2:45 PM

Call me daft but I still associate denim jeans with the US, regardless of country of manufacture, so just how would I not be wearing the uniform of America if I were to buy these jeans? I immediately think of James Dean and Brooke Shields.

Posted by: Jack Yan on April 9, 2008 9:40 AM





Stanton Optical


Featured FREE Resource: