Infiniti Launch Ads Retooled for Hummer H3
Oh look. It's like the Infiniti launch commercials created by Hill Holliday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference. In this new Hummer commercial from Modernista (Hmm. HH and Modernista are both in Boston. Hmm), we also get flowers, trees, mountain streams, wildlife and other moody images but this time they're interspersed with shots of the Hummer...in case we, oh, forgot we were watching a car ad.
Comments
The Infiniti campaign was created by TBWA\Chiat\Day.
Infiniti was launched by Bill Heater and Don Easdon at Hill, Holliday in Boston. Indeed, the ads in the late 1980s set a trend (at time) for being 1st major car brand commercial to not show the car.
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