It's An Ad Contest for CATS!

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In tangent with Cat Fancy, Petfinder.com has launched "Cats Rule!", an ad contest that aims to do two things:

- Improve public perception of cats
- Encourage people to adopt homeless ones

Entrants must create a 7x10" print ad that demonstrates "the value and importance of cats, specifically of adopting one." The winner gets a full-page run in Cat Fancy's September issue. It will also appear on Catchannel.com and Petfinder.com.

That's one thing I don't get about this campaign. If its purpose is to alter negative public perceptions of cats, why preach to the saved? Get that bad-boy a full spread in Modern Dog or ... hell, Dwell.

The deadline for submissions is May 23. See guidelines. If after the height of lolcat and Caturday you can't put together a bangin' cat ad, sell your Big Black Pencil and go be an accountant somewhere.

by Angela Natividad    Apr-28-08   Click to Comment   
Topic: Campaigns, Cause, Trends and Culture   

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Comments



Comments

I would like to work on this, but all the creative types that i work with are emotionally insecure and need their pets to treat them like the master of the universe. AKA dog people.

Posted by: Miao Miao on April 30, 2008 6:17 PM





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