Justice 'The Optimizer' Mitchell Harnesses Power of Interwebs

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Any video that ends with "We'll cram our YouTube right into your Facebook," has to at least get shared a little bit. Agency Luckie & Company create a video and an accompanying site, Demand Justice, to celebrate the hiring of a new head of interactive and to poke fun at others (hey, that's what agencies do) who just don't get online marketing.

Created to resemble any one of the millions of cheesy lawyer ads you see on TV during fringe, late night and overnight, the ad features Justice "The Optimizer" Mitchell who confidently promises to "improve whatever crap you're doing online by...some sort of metric." Now that's the sort of honesty we love in an ad agency!

by Steve Hall    Apr-10-08   Click to Comment   
Topic: Agencies, Good, Spoofs, Strange, Video   

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Comments



Comments

Perfect parody of the worst of lawyerin', right down to the overwhelming urge to take a shower to wash the stink off after viewing it.

Great Daily Show vibe.

Posted by: M.M.McDermott on April 10, 2008 3:08 PM




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