Leo Burnett Dress Code Eliminates Need for Account Management

So Leo Burnett created a goofy in-house ad to announce its new dress code. It's unclear whether or not it's a joke since attempts at confirmation have...well, failed. The horror of it all is that creatives, usually exempt from any and all dress codes, are required to adhere to the code. So, no more jeans. No more black t-shirts. No more kicks. Say what? Yes, you heard right.

Leo Burnett's creative department will now be able to go to client meetings on their own without being found out by either the client or the AE they will pretend to be just to make up for all those years of being told, "The client won't go for that." And, yes. It's been confirmed a joke.

by Steve Hall Apr-25-08 Click to Comment
Topic: Agencies

Comments

Alright, that's the last straw.

Take my name off the door!

http://www.youtube.com/watch?v=7WUxb8YB88o

Posted by: Leo Burnett on April 25, 2008 2:22 PM

That's an AWESOME speech and one every agency person should watch monthly so as not to devolved into exactly what Leo Burnett is talking about here. Of course, the dude would have been HORRIFIED at what we wear to work these days.

Posted by: Steve Hall on April 25, 2008 2:28 PM

I'm horrified by the stuffiness of what some people wear to work each day. Suits, ties, that kind of thing. Terrible.

Posted by: thebouv on April 25, 2008 2:36 PM

What they really need to do is force them to adhere to the Steve Jobs dress code. If it worked for Apple...

Posted by: Angela on April 25, 2008 3:13 PM

More than the "new professional look,"I'm interested in the "new professional attitude." I feel that creatives usually have the "professional" attitude and everyone else with a more, well ... bull$#!% attitude.

Posted by: Edward on April 25, 2008 5:00 PM

Do they still play Leo's speech for new hires? I started my career there a long, long time ago, and his speech is the one thing about the place that I recall with any fondness.

As for the brains behind the joke: Idiots.

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Posted by: Khalid Majid on April 27, 2008 12:43 PM

Khalid Majid probably works at Burnett, and he's responsible for the awesome dress code memo.

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