Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

I once lost a box of cookies that my extortionist elementary school made me hock across the concrete jungle. My mom yelled at me, then she coughed up the $5 or whatever that the extra box cost. And life went on, the end.

by Angela Natividad    Apr-23-08   Click to Comment   
Topic: Brands, Campaigns, Online, Video   

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