Life's Too Short; Don't Get Boxed In

jobsintown-cafe.jpg

This is awesome. Jobsintown.de used the "people on display" gimmick (other examples: 1, 2, 3) to drive this point home: "Life's too short for the wrong job!"

Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers.

No real people were actually encased; otherwise, this might have been kinda risky.

Part of what I liked about this campaign was the sheer variety in the implementation. It's like somebody saw human hands behind every device we take for granted.

Thanks to the people at influencia for sending it over.

by Angela Natividad    Apr-28-08   Click to Comment   
Topic: Campaigns, Good, Outdoor, Poster   

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Comments

hiya wuu2 ad any intrestin things goin on

Posted by: shelby on January 29, 2009 9:26 AM







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