Mickelson Doesn't Choke In New Campaign

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Golf is kind of boring to watch. Go ahead, disagree with me in the comments section if you like, but everything about watching the sport on TV is sedated: the players, the crowds and even the announcers.

Watching Phil Mickelson in the new Crowne Plaza campaign by Fallon makes the sleep-inducing nature of golf telecasts all the more disappointing.

He is really funny.

The campaign update, which includes four spots, each of which feature Phil Mickelson and fans in a Crowne Plaza meeting room discussing various golf-related things with Phil, debuts this evening on television screens near you. We at Adrants give you a sweet, delectable taste of the creative before the masses.

After watching the spot I actually laughed out loud.

I wasn't laughing uproariously, it was more of a chuckle, but sports stars are usually pretty wooden and spots that feature them are usually very flat. This one - the spot and Mr Mickelson - isn't.

by Daily Ad Biz    Apr-19-08   Click to Comment   
Topic: Commercials, Good   

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Comments



Comments

Hmmm...hit it straighter and farther? My game is on its way up!

Very funny spot, especially considering Lefty is not known for his sense of humor (even for a golfer). Well done.

Posted by: Call me Earnest on April 17, 2008 1:53 PM

Here's the whole campaign:
http://www.youtube.com/watch?v=5ejEVLV5pUE

Posted by: Stewart on April 17, 2008 4:37 PM

The commercials are very good and Mickelson is very funny. If you ever watch his new conferences you can see he is naturally witty and personable. The only thing I disagree with you is the heading use of the word CHOKE. A golfer with his many wins is not a CHOKER!!!!!!!!!!

Posted by: Joan on April 19, 2008 8:58 AM







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