Mug Stirs Guilt Trip into Every Hot Drink

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To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world's land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought:

"A global climate increase of just two degrees Celsius will have irreversible, catastrophic effects. www.wwfchina.org."

WWF disseminated 250 of these sunny mugs to attendees at the UN Climate Change Conference in Bali. The Dutch Environmental Minister said it "dramatically captured the critical nature of the global warming issue."

Dismal. Also, reason No. 546 to pick up an ice-cold Coca-Cola.

by Angela Natividad    Apr- 1-08   Click to Comment   
Topic: Cause, Events, Packaging, Promotions   

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