Up With Bottoms
In a new campaign for Bloom supermarkets agency BooneOakley, which is full service AND out of the box, comes to the table (get it?) with a faux-guerilla campaign protesting Bloom's selling of muffin tops and not muffin bottoms. Up with bottoms, they say!
The microsite that comes with it (consumers are driven there courtesy of OOH, YouTube videos, a MySpace page and three events) is pretty funny. Definitely worth checking out.