When Advertising Maturnity Bras, Use Models Who Actually Need Support
You'd think if a maternity bra ad was going to get all constructionist with cranes to depict the supportive nature of the bra, they'd get a model with huge boobs who actually looked like she needed support like this lady or this lady who both look like they need cranes to hold their breasts up. Except, of course, when they're modeling ridiculously too small bikini tops.
Come on people. If you want to make a statement, get a bit more dramatic about it. People might actually notice your ads a bit more.