It was good times for Leo Burnett at the One Show Design ceremony last night. (Or maybe it just seemed that way because LB's only representative, Connie Lam, wife of Alex Lam at Leo Burnett Singapore, left with more pencils than she could carry.)
Considering we had to sit through the awards ceremony while standing amidst an indecent amount of beer and alcohol, the event was pretty swanky. The ads were amazing and the crowd littered with select members of the design elite. But I was disappointed to find most pencil recipients didn't bother to send anybody by to pick their awards up. I hate the *cricket, cricket* feel of accolades left unclaimed.
For even more horrific consumer-generated idiocy, be sure to check out ForRent.com's video contest in which people create videos that explain why they should win the $10,000 furniture makeover "through the eyes of their furniture." Make it stop. Please. Make it stop!
OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.
Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.
What? You thought the fist bump was killed long ago by Agency.com? Not so. It's alive and well in this new Cheil Worldwide-created commercial for Samsung which aims to illustrate how their phones can help one express themselves. A second commercial was created specifically for sponsorship of the Toronto FC football team.
For the inner creative braingasm that resulted in this campaign, check out this summary of its creation complete with all the production details.
Who knew? For those who don't venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn't covered with black top. Yes, according to the new Saatchi & Saatchi-created I Love New York campaign, the state apparently has farms, grass, rivers, lakes, waterfalls, vineyards and all kinds of other stuff that's not made out of concrete. Who knew?
The campaign aims to increase tourism by 30 percent by 2020. Three of the print ads can be seen here.
Remember the first time you asked your parents how you were born and they went into this awkward explanation that made you feel all freaked out? Well, now there's therapy to rid you of those nagging memories and it comes in the form of a "video" for MTV.
While everyone is clothed in the video, all the humping, grinding and moaning might not be the sort of thing you want to view anywhere near that director of yours who thinks you're busy at work crafting the next great Cannes-worthy piece of work.
One thing I love about the One Show speaker sessions: they're only an hour long. And because the speakers want to show off their advertising, they have to be brief where actual talking is concerned.
Between ESPN and Nike plugs, Wieden+Kennedy's Kevin Proudfoot shared five guidelines for establishing intimacy with users. Intimacy, he imparted, is key to brand success.