Nokia Helps Magician Reappear, Young Guns Opens


- A less than mildly amusing commercial touts the ability of the Nokia N95 8GB's GPS abilities to help a hapless magician find his way home after he makes himself disappear.

- Adidas and Diesel have hooked up for a brand mashup that encourages..."83 ways to successfully waste your time.

-The Art Directors Club has opened the call for entries for its Young Guns 6 Awards.

- Jim Beam's got a new campaign called The Stuff Inside. There's a new site and print ads will roll out mid-June.

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by Steve Hall    May-16-08    
Topic: Industry Events

Red Tettemer Honors Miley Cyrus With Website Makeover


AdFreak's Tim Nudd stumbled upon a recent incarnation of the Red Tettemer website and found the agency has redesigned the site in an ode to the drama surrounding Miley Cyrus and her recent Vanity Fair shoot. On the site, Red Tettemer Creative Media Strategist Rachel Timmerman is posing just like Miley did for for that famous Annie Liebovitz shot of her in a sheet.

Any ad agency employee that's willing to out themselves out there like that gets a gold star from Adrants.

by Steve Hall    May-16-08    
Topic: Agencies, Good

Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games


It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television

Industry Suffers From Adbesity. Visit to Outhouse Cures All Ills


There was a wee bit of excitement when first visiting OvercomeAdbesity and that excitement was warranted. The site asks, "Am I Adbese?" and proceeds to analyze all the pitfalls of an industry that has gone from mostly independent, free thinking agencies with defined styles and characteristics to faceless conglomerates with the personality of that weird guest star on Boston Legal.

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by Steve Hall    May-16-08    
Topic: Agencies, Good

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Mischief NYC Invites Ad Industry to Rock Band Night


At Adrants, we love a good party so that's why we're hooking up with Mischief NYC, a group of New York ad people - Fuel Industries' Sean MacPhedran, Oddcasts's Emily Twomey and Desedo's Michael Hastings, who will be hosting a Rock Band Night the 3rd Wednesday of each month throughout the summer. The first event takes place next Wednesday, May 21 from 8-11P at 197 East 4th Street, the home of the President of Oddcast. Future parties will be held in actual bars but this apartment, which used to be a nightclub, is huge so there will be room for everyone.

The will be free beer courtesy of Newcastle, free mixed drinks courtesy of the host's expense account and free music courtesy of your very own Rockband skills. Check out the details on the blog and the invite here. You must RSVP to attend.

by Steve Hall    May-16-08    
Topic: Industry Events

Who Needs to Win A D&AD When YOU Can Buy One


Hmm. Apparently we don't need awards shows any more. This "spycam" video catches famed UK creatives BBH's Rosie Arnold, TBWA's Steve Henry, BBH's Sir John Hegarty, M&C Saatchi's Tiger Savage and others shopping the Berwick Street Market in Soho, London for their own D&AD Pencils. Ah ha. So that's how so many awards find their way to the shelves of creative's offices the world over.

by Steve Hall    May-16-08    
Topic: Industry Events, Strange, Video

That's Most Definitely a %$*#ing Saturn, All Right!


Back in September 2006, Saturn ran a Goodby, Silverstein & Partners - created ad in which people, amazed by the new models exclaimed, "That's a Saturn?" It was pretty mundane. So mundane we only got around to covering it on Adrants this past March. Likely bored out of their minds shooting the spot, the creatives, crew and actors decided to spice things up by offering up a version in which the exclamations more closely match the ones real people might utter when something suddenly changes.

Obviously, the commercial never aired. And you'll only see it here. That is until everyone grabs the embed code and places it on their site. Enjoy.

by Steve Hall    May-16-08    
Topic: Brands, Commercials

'Hairy Lollipop Smoke. Don't Breathe This.'


This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television

Alltel Wants to Send You on Vacation ... Just Hope It's Not to the ManCave


To celebrate the second anniversary of its "My Circle" program, Alltel Wireless is giving a luxury vacation away to a My Circle customer and his or her family and friends.

Register at the My Circle Reunion website. You'll also have to text "CIRCLE" to 102102.

The vacation package -- which lasts four days and three nights, like a timeshare sweepstakes! -- includes a "special meal" by celebrity chef Ted Allen. The winner and his minions will also receive a new handset and a $200 Alltel gift card.

Off-topic, Alltel Wireless now claims to be America's largest network. I thought that phrase was handcrafted especially for AT&T. Guess anybody can use it.

by Angela Natividad    May-16-08    
Topic: Campaigns, Mobile/Wireless, Online

Because Who Forgets an Anniversary that Falls on 08-08-08?


Based on the premise that the average wedding costs more than most couples can cough up ($30,000) -- and the "fact" that 08/08/08 is the most desirable Friday wedding date in history -- Eight O'Clock Coffee launched the "Gr8 Wedding D8."

The prize is a wedding on 08/08/08 at a Hamptons estate with up to 100 guests. Couples have until May 31 to register with eight reasons why they should win.

This is part of a partnership with, which will manage the wedding plans and serve Eight O'Clock Coffee at the reception.

And here I was thinking that the apex of consumer surrender was a Starbucks/Tiffany's wedding. Actually, once I find a guy that goes for that (and doesn't choke on his own spit like the last one), I might still do it.

by Angela Natividad    May-16-08    
Topic: Online, Product Placement, Promotions

HP Plays Eye Tricks on Strolling Malaysians


To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in realistic-looking landscapes. One dog-eared strip shared the gospel of HP with bewildered passersby.

Neato. Variations here and here.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Outdoor, Poster

Why Rubberneck from the Freeway When You Can Do it From YouTube?


Few things are more irritating than a manufactured crisis intended to scare you straight -- in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.

It's a fine line, I guess.

The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.

Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.

by Angela Natividad    May-16-08    
Topic: Cause, Guerilla

Painted Hotties Hand Out Free Hotel Room Keys For Harrah's


So how to you promote the opening of a new tower at Harrah's hotel in Atlantic City? You hire hot models, have an artist paint their bodies and parade them around cities across the Northeast, of course. Oh, and you also give away...for free...all 945 rooms in the tower for one night by having the hot, painted models hand our room keys.

Yesterday, the promotion took place near Wall Street near 100 Broadway. Peter Shankman, the mastermind behind the promotion, sums up the day on his blog (with pictures of the hot models, of course) and offers up tips for those considering similar marketing events. Needless to say, the models attracted all kinds of attention and all the keys were handed out.

by Steve Hall    May-16-08    
Topic: Good, Guerilla, Racy

Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'


Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

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by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television

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