Well that was quick. Nike has ended its relationship with Crispin Porter + Bogusky after just over a year. George Parker broke the story and tipped us here at Adrants. The story was then picked up by Advertising Age which reports the 13 month relationship yielded but a single TV ad with Nike exploring relationships with other agencies such as 72andSunny. Nothing like treading water for 13 months. Time to get back in the game, Nike.
So how do you sell homes to people with boatloads of money when the homes aren't even built yet? You show them the view, of course and that's exactly what this Denver-based Cultivator Advertising & Design campaign does for Heber City, Utah-based Red Ledges, a yet-to-be-built community for adults 45-65 with household incomes of $250K plus.
According to the release, is sounds like a great place. "Red Ledges will be a private golf and four-season recreational second home community, encompassing approximately 1,200 homes across nearly 2,000 acres. Planned amenities include 18-hole and 9-hole Jack Nicklaus designed golf courses; a Jim McLean practice and instructional facility; a Cliff Drysdale tennis academy; a premier spa and fitness facility; an indoor/outdoor equestrian center; and a private ski-in/ski-out club at Deer Valley Resort. "
Now if only if only if a few advertisers would drop several hundred thousand dollar on Adrants, we'd most assuredly consider moving the offices to Utah.
I don't know what's worse, having so much facial hair you need a big ass electric razor to handle it or being cast in a big ass electric razor campaign because you look like a primate. So I feel a bit sorry for the models in this new print campiagn for Braun which "brings out the human in men." Blame (or congratulate) BBDO Dusseldorf for the work.
An escalator shaped like a woman's leg for Gillette Venus is much kinder. BBDO Guerrero Ortega crafted this work.
In case anyone's looking for a job: "In recognition of the fact that Captains of Industry has won new business and is looking for more Captains to join its ranks, the company is offering free temporary tattoos of its logo*. Anyone who wants a nifty Captains tattoo should send their request to firstname.lastname@example.org.
Get 'em while they last!
*For a limited time only, while supplies last, one per person, household or pet. Cannot be combined with any other offer. Offer void in Uzbekistan."
Have at it. Angela? The tattoo, not the job!!
Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.
Oink Ink Radio needs entries for its 11th annual Dead Radio contest.
"Disheartened copywriters are invited to submit their best radio scripts that have been rejected, passed up, and left to collect dust. Oink then treats the winning copywriter to an expense-paid weekend in either New York or Los Angeles, homes to Oink studios."
The quote at left comes from a banner ad for The Ideas People, a "knowledge" campaign meant to school you on the modern pioneers of great ideas while slyly promoting The Economist.
It reads, "No one becomes perfect, but some become great." I thought it was apt in light of the launch of The Economist's fully redesigned homepage.
The current print edition says the designers sought to wed clean usability with informational depth. (In less diplomatic terms, it's another web 2.0 casualty. Think AJAX! Big FONTS! And widget-looking things!)
Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.
Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.
Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.