Doritos Wants to Be Synonymous with UGC


Surprise, surprise. has made a YouTube channel for people who want to make their own Doritos ads. My favourite was the one put together by the Doritos staff. It's called "Hair" and it reminds me of a My Little Pony doll I used to have.

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by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Commercials, Consumer Created

Down's Syndrome Sufferers Showcase Their Own Capabilities


For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad.

Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc.

The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.

Toyota Prank Call Campaign Gets Double the Mileage Out of UGC


In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Games, Online

Bad Credit? Girl Wrestlers. OF COURSE!


Hot girl-on-girl arm-wrestling action preaches the gospel of First Premier Bank. Link takes users to where you, yes you, can contribute to the credit crisis.

by Angela Natividad    May-26-08    
Topic: Best, Online

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How to Transform Tomorrow? Make Like Mama Said: Be Bold


Steel company ArcelorMittal has the trade secret on "transforming tomorrow" (TM). The trick is to be bold.

How do you get bold? Easy: turn "boldness" into an all-purpose euphemism whose outcomes, however suspect, are always appealing. See below.

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by Angela Natividad    May-26-08    

Cold Call Carl Sells Twitter to the Masses


Because why master Twitter yourself when you could pay a consultant $400 per hour?

Via Jetpacks.

by Angela Natividad    May-26-08    
Topic: Good, Online, Spoofs

Samsung Reinterprets HP's 'Hands'


I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.

Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.

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by Angela Natividad    May-26-08    
Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television

Kobe Teams With Jackass Crew For Another Fake Jump


Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.

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by Steve Hall    May-26-08    
Topic: Bad, Brands, Video

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