Arnold Scores the Carnival Cruise Lines Account

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Arnold Worldwide has landed a ride on the world's biggest floating fleet of Vegas-style cruise ships: Carnival Cruise Lines. Its ad account is worth about $75 million.

Oddly enough, Carnival launched a gigantor branding campaign just last January, courtesy of agency CooperDDB.

The campaign was called "Let the Fun Begin," backed by slogan "Carnival: the fun ships" (seriously?) and you can see a spot here. It's about as memorable as a SeaWorld spot without the allure of Shamu, so no wonder the ships went roving.

(If you're gonna license Queen, you really should aim to wow.)

Hats off to Arnold. And don't -- forget -- to tip -- the clowns.

by Angela Natividad    May-30-08   Click to Comment   
Topic: Agencies   

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