Deep Focus CEO Auctions Off Experimental Twitter Sponsorship

ian_schafer_twitter.jpg

Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.

Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.

If you view this as a B to B buy, that's not so bad. Otherwise, it's a bit high and higher if the bid actually goes anywhere. Math aside, I applaud the experimental effort. If anything, Evan Williams over at Twitter will wake up one day and scream, "Damn, we need a revenue stream! Get that Schafer dude on the phone right now!"

by Steve Hall    May-28-08   Click to Comment   
Topic: Good, Online, Social   

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Comments



Comments

I officially offer to under cut him.

$300 gets you all of that on my profile, but with 769 followers. That's a $1.95 CPM.

http://www.twitter.com/corbett3000

Also, I'll donate it all to charity.

Contact me here: http://www.istrategylabs.com/about

Posted by: Peter Corbett on May 28, 2008 2:12 PM

Of course, I will donate all proceeds to charity. I honestly didn't even think someone would take me up on the offer (no bidders yet). I was just hoping to get a conversation started.

And yes, Steve. I backed out to that $5 CPM on purpose.

I'll modify my blog post to reflect my charitable nature.

Posted by: Ian Schafer on May 28, 2008 3:53 PM





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