Don't Tick Someone Off With Your Click


In advertising, translating a concept from one culture to another is never easy. Often, it results in humorous errors such as the classic Chevy Nova/NoGo. Textappeal hopes to alleviate that with its Cross Cultural Disaster Check and this Duval Guillaume-created commercial does a nice job pointing out potential pitfalls. Though it's not quite clear how likely it'd be to run into a click talker while you're out walking your dog.

And yes, translation is much more than just words but that's a topic for another discussion. And, no doubt, someone out there is offended at being referred to as a click talker. Maybe TextAppeal should have checked out this piece before it was published.

by Steve Hall    May-27-08   Click to Comment   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



it would have been funnier if the dog had returned in response to the woman's clicking. maybe there's a poolout where she responds to the taco bell beatboxing wigger or a tap dancer.

Posted by: HighJive on May 27, 2008 3:40 PM

Featured FREE Resource: