Down's Syndrome Sufferers Showcase Their Own Capabilities

For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad.

Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc.

The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.

by Angela Natividad    May-26-08   Comments ()   
Topic: Campaigns, Cause, Commercials, Consumer Created, Television