Fiat Messes With Nature to Sell Cars

And now, for the final act, Fiat will pull a rabbit out of a...tortoise shell? Damn. Why do marketers always have to go a mess with magical metaphors just to create strange looking ad campaigns? Oh well. All in good fun. Oh and to sell a few cars as well.

Along with a rabbit shacking up in tortoise shell, the campaign offer an owl sprouting peacock feathers and a spider sporting a beetle shell. Somehow this sells cars. Giovanni + DraftFcb, São Paulo created.

by Steve Hall    May- 8-08   Comments (0)    File: Campaigns, Good, Magazine