Finally Those Subway Tunnel Walls Get Used for Something

speedracer-trailer.jpg

Imagine sitting on the northbound Metro Red Line between Hollywood/Highland and Universal, reading whatever's in your lap, when all of a sudden a Speed Racer trailer starts playing just outside your window.

"WTF," you might say. "Even underground, LA's infested with movies."

The LED-based video platform lines subway tunnel walls. When a train passes at 70mph, its digital strips light up at timed intervals to create the illusion of a smooth picture. The system is controlled remotely and ads can be rotated based on time of day or destination.

This is part of a two-year pilot will raise the Metro $240,000 a year in ad revenue. (No small change for a public transportation system.)

We've seen this kind of technology before, but this is allegedly the first time it's been used in the US.

by Angela Natividad    May-14-08   Click to Comment   
Topic: Outdoor, Video   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

I have seen the same kind of solution in Boston back in 2004. Not as new as you think it is. The ad was for Target and ironically enough, it too was on the Red Line.

Posted by: Scott on May 15, 2008 10:49 AM

I have seen the same kind of solution in Boston back in 2004. Not as new as you think it is. The ad was for Target and ironically enough, it too was on the Red Line.

Posted by: Scott on May 15, 2008 10:49 AM

I have seen the same kind of solution in Boston back in 2004. Not as new as you think it is. The ad was for Target and ironically enough, it too was on the Red Line.

Posted by: Scott on May 15, 2008 10:49 AM

I have seen the same kind of solution in Boston back in 2004. Not as new as you think it is. The ad was for Target and ironically enough, it too was on the Red Line.

Posted by: Scott on May 15, 2008 10:50 AM





Stanton Optical


Featured FREE Resource: