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Billboard Branches, Newscaster F-Bombs, Google Friends

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- A billboard for the eco-friendly Toyota Prius is eco-friendly to the trees behind the board allowing the branches to put through cut outs in the board.

- Newscaster drops angry F bomb on air.

- Alisa Leonard explains Google new Friend Connect service which provides site owners the ability to port in content and members from other social networks.

- PubMatic's AdPrice Index reveals eCPMs for large Web sites dropped 52 percent from 38 cents in March to 18 cents April. Medium Web sites were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites improved, increasing from $1.18 in March to $1.29 in April.

by Steve Hall    May-13-08    
Topic: Outdoor, Television



Hotel Goes on Tour. There's Something We've Never Heard Before

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Looks like Brian Collins' brand experience manifesto has made converts in the Parisian hospitality industry.

Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its "new generation" brand with the Crazy Room Tour. Bearing the slogan "Tu dormiras plus tard!" (roughly: "You'll sleep in!"), the tour will hit 18 cities with branded deejays, video games and group activities.

more »

by Angela Natividad    May-13-08    
Topic: Brands, Campaigns, Guerilla, Promotions



'She's the Driver?' Oh God.

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Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.

With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.

A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?

by Angela Natividad    May-13-08    
Topic: Brands, Commercials, Television



DC Commuters Play Hopscotch for Rail Safety

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I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue.

No wonder people fling themselves into the tracks.

Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks."

more »

by Angela Natividad    May-13-08    
Topic: Cause, Games, Good, Outdoor



Jiggling Breasts Yield to Jiggling Bellies in Subaru Commercial

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Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.

Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?

by Steve Hall    May-13-08    
Topic: Commercials, Good, Racy, Strange



Because It's Obligatory for Moms to Be Like, 'No, Don't Get Me Anything'

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I read somewhere that Mother's Day is more important to mothers than any other holiday. And while we may suspect that's true, moms are constantly trying to downplay it -- which is a dirty trick you should never fall for.

Seriously. I fell for the "It's just a day, don't bother" speech two years ago. The next time I saw my mother, she tossed my gift aside and snarled, "I didn't want your presents. I wanted your presence." It was clear she'd been practicing that line for days.

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by Angela Natividad    May-13-08    
Topic: Good, Spoofs, Video



Careful, Miracle-Gro, You're Showing Your Age.

MLRScottsGroTimeManicure72.jpg

Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.

Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."

God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.

by Angela Natividad    May-13-08    
Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television



Something You Probably Didn't Learn in Poli Sci

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Ads for Recount: The Story of the 2000 Presidential Election, are plastered all over NYC. Here are a few: "swinging chad," "hanging chad" and "pregnant chad."

Each refers to a punch card that ballot machines may have trouble reading. The subtext isn't quite a definition of the phrase; it's more like a description of how political minds saw them in the context of the 2000 election. (Remember Florida?)

Witty.

See the actual definitions for these terms. Next time you pass by one of these posters, snicker like you're in the know.

by Angela Natividad    May-12-08    
Topic: Campaigns, Poster



Vespa Wheatpasted, fauxreel Projects, GOP Promotes Panic Drug, and Republican Goes Obama Way

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- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.

- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.

- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.

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Video Advocates Creation of Cannes Humanitarian Lion

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About a week ago, a video appeared on YouTube that advocates the creation of the Cannes Humanitarian Lion, an award honoring the agency which submitted the best idea and action plan to solve one of several pre-determined worldwide humanitarian issues. Each agency that submitted work to Cannes for any category would be required to also provide one Humanitarian Lion idea. Finalists would then be selected and have until the next year's Festival to execute the work at which time the work would be judged and the winner awarded the Humanitarian Lion.

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by Steve Hall    May-12-08    
Topic: Cause, Good, Industry Events, Video



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