« Apr-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  |  23  |  24  |  25  | Jun-08 »

In a World Gone Soft, Someone's Got to be Hard

mikes_hard_wimp.jpg

With but ten words, this new campaign for Mike's Hard lemonade says so, so much. It's got the sexual angle. It's got the anti-politically correct angle. It's got the men will be men angle. It's got a vaguely-veiled, mildly homophobic angle (OK, maybe that's a stretch). It's got the geeks are idiots angle.

All of which makes perfect sense because it comes to us courtesy of that agency with the website that is so "over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone," Amalgamated.

more »

by Steve Hall    May-12-08    
Topic: Campaigns, Commercials



Yawn. Naked Woman Promotes Magazine

what_mobile_naked_woman_phone.jpg

When I think of heading over to Borders or Barnes and Noble to pick up the latest copy of What Mobile Magazine, the first thing on my mind is always, always, always hot, sexy blondes with a Gwyneth Paltrow-ish come-hither look (which, much like Gwyneth herself isn't, though beautiful, all that come hither-ish after all) holding a mobile phone. Seriously. Doesn't everyone have that thought? (Thanks, George)

by Steve Hall    May-12-08    
Topic: Bad, Magazine, Racy



Girl Pulls Up Miniskirt to Expose Thigh, Sell Drugs

dextromath.jpg

Oh look! It's yet another blah, blah, blah with a mini-skirted girl with blah, blah, blah, hiking up her skirt to blah, blah, blah, so we can see her legs to blah, blah, blah and to see the message on her thigh that blah, blah, blah for Dextro Energy which blah, blah, blah.

more »

by Steve Hall    May-12-08    
Topic: Magazine, Racy, Strange



Newsflash! Jane Goodall Is Not Dead!

jane_goodall.jpg

Who knew? She was old when I was a kid but apparently, she's still alive and well and hangin' with the chimps. Or at least helping Green Mountain Coffee Roasters preserve chimpanzee habitats in Tanzania's Gombe National Park. The effort aims to lessen area farmer's economic difficulties and to end the clear cutting or forests. Oh, and to make sure the region can continue to make coffee so Green Mountain can continue to make money.

by Steve Hall    May-12-08    
Topic: Brands, Cause, Inflight



Optical Allusions Amuse, Confuse, Promote Non-Existent Site

samsung_song.jpg


This
was probably fun to film but, um, huh? OK, so it's kind of fun but to promote a new phone, the Samsung Soul? Two minutes later, you don't even care what it's for. Oh the not so minor detail the Song site is down doesn't help.

by Steve Hall    May-12-08    
Topic: Bad, Online, Video



Numa Numa Dude Blocks iJustine From Chat

ijustine_numa_numa.jpg

You know her from that iPhone bill video. You love her for all the weirdly wacky videos she's made since. Justine Ezarik a.k.a iJustine, famous for, well, being internet famous, in another weirdly wacky video takes on, Gary Brolsma a.k.a. Numa Numa for booting her out of a chat room.

Apparently, Gary didn't like what Justine had to say in the chat room so she was slapped with the message "ijustine was blocked from the chat for inappropriate behavior." Ouch.

more »

by Steve Hall    May-12-08    
Topic: Games, Social, Strange, Video



One Reason to Make Your Subsite Sing: the After Party

Picture%204.jpg

When I was told I'd get ringside seats at One Show Interactive Ceremony on Friday night, I didn't realize they actually meant ringside.

What a spectacle. Amidst agency eccentrics and exhausted One Club employees, wrestlers ran across the floor, occasionally lay things to waste, and vanished again. (The podium had to be replaced at least twice.)

There was also some Pulp Fiction-style Meet the Gimp action.

more »

by Angela Natividad    May-12-08    
Topic: Industry Events



Converting the Converted, and Other Tricks of the Light

CIMG3059.JPG

On Wednesday at the One Show Festival, design guru Brian Collins illustrated the power of branding with a history lesson about pirates.

Or rather, just their flag.

Back in 1748, if you had the misfortune of being a single bobbing ship at sea when a tattered vessel with a skull and crossbones crossed your path, you knew instantly what to expect.

"You're fucked." (Collins, verbatim.)

more »

by Angela Natividad    May-12-08    
Topic: Brands, Creative Commentary, Industry Events, Opinion



If You Don't Like an Ad, Call Your Lawyer. It's the American Way

good_burrito_comcast.jpg

Oh for fuck's sake. Get over yourselves! You want to sue because a marketer pokes fun at your business? Can we just kill all the lawyers now? Or, rather, the stupid laws that enable them to file lawsuits for the most ridiculous reasons?

OK, so no lawsuit has yet been filed but Rico Gerardo, owner of the San Francisco restaurant Taqueria, wants to talk to his lawyer because Comcast SportsNet has placed an as near his restaurant which reads, "I don't know where a good burrito is, but I know where the A's are"

more »

by Steve Hall    May- 9-08    
Topic: Strange, Worst



Salacious Nudity the Obvious Choice to Market Liquor

Cabanaknees.jpg

This Cabana Cachaca campaign with shots of a naked woman juxtaposed with a liquor bottle has been covered everywhere. So why would Adrants cover it now? For the sake of completeness and journalistic integrity, of course. Oh, and to fulfill the required daily quota of hot, barely dressed woman who appear in advertising for no apparent reason. Enjoy

by Steve Hall    May- 9-08    
Topic: Good, Racy, Strange



« Apr-08 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  |  9  |  10  |  11  |  12  |  13  |  14  |  15  |  16  |  17  |  18  |  19  |  20  |  21  |  22  |  23  |  24  |  25  | Jun-08 »






Featured FREE Resource: