David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."
We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.
Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.
In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."
The One Show ceremony took place last night and I Twittered like a woman on a suicide mission (or at least a "lose-all-my-followers" mission).
Highlights of the show: the ads were incredible! The King made a speech! Sometimes Tom Papa was funny!
OK so we've had an entire choir imitate the sound a Honda makes. Now we have an army of gymnasts doing a routine to the actual and mixed sounds of to Audi R6. Created by BBH London and edited by Cut + Run, the spot is airing in the UK and is said to debut in the US shortly. Nicely done.
It was good times for Leo Burnett at the One Show Design ceremony last night. (Or maybe it just seemed that way because LB's only representative, Connie Lam, wife of Alex Lam at Leo Burnett Singapore, left with more pencils than she could carry.)
Considering we had to sit through the awards ceremony while standing amidst an indecent amount of beer and alcohol, the event was pretty swanky. The ads were amazing and the crowd littered with select members of the design elite. But I was disappointed to find most pencil recipients didn't bother to send anybody by to pick their awards up. I hate the *cricket, cricket* feel of accolades left unclaimed.
For even more horrific consumer-generated idiocy, be sure to check out ForRent.com's video contest in which people create videos that explain why they should win the $10,000 furniture makeover "through the eyes of their furniture." Make it stop. Please. Make it stop!
OK so BMW did the Mini robot thing. Then Citroen did it. Then it got spoofed. Then Sony spoofed it to promote a game. Then some kid spoofed the Sony Spoof. Then Citroen returned with a skating robot. Then...nothing happend for two years.
Now, moving only as quickly as GM can, Chevrolet is out with its own nod to the roof top dancing car robot thing turning the whole thing into a lame, two years too late joke. OK, so it's a little bit funny. Strawberry Frog Amsterdam created it.
What? You thought the fist bump was killed long ago by Agency.com? Not so. It's alive and well in this new Cheil Worldwide-created commercial for Samsung which aims to illustrate how their phones can help one express themselves. A second commercial was created specifically for sponsorship of the Toronto FC football team.
For the inner creative braingasm that resulted in this campaign, check out this summary of its creation complete with all the production details.
Who knew? For those who don't venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn't covered with black top. Yes, according to the new Saatchi & Saatchi-created I Love New York campaign, the state apparently has farms, grass, rivers, lakes, waterfalls, vineyards and all kinds of other stuff that's not made out of concrete. Who knew?
The campaign aims to increase tourism by 30 percent by 2020. Three of the print ads can be seen here.
Remember the first time you asked your parents how you were born and they went into this awkward explanation that made you feel all freaked out? Well, now there's therapy to rid you of those nagging memories and it comes in the form of a "video" for MTV.
While everyone is clothed in the video, all the humping, grinding and moaning might not be the sort of thing you want to view anywhere near that director of yours who thinks you're busy at work crafting the next great Cannes-worthy piece of work.