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Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up

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- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.

- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.

- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.

more »



Be Virus Smart: Wear a Condom ... and Maybe Download Norton

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In the style of punters, desktop hijackers and Trojan horses circa 1998, the New Zealand AIDS Foundation is circulating this chain letter-style "viral." (Get it? GET IT?!!!)

The punchline: "Catching a virus is easy. Always use a condom." The page also reminds viewers that World AIDS Day takes place on December 1st.

At the bottom of the screen is one last hat-tip to a dead era (unless you have a MySpace account, in which case you still see stuff like this every day): "Please forward this email to five friends today."

Agency: HooperNagel.

by Angela Natividad    May-28-08    
Topic: Cause, Events, Online



MTV and Radiohead Wish to Remind You There are Kids Making Shoes Overseas

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For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.

In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.

more »

by Angela Natividad    May-28-08    
Topic: Cause, Video



Gay Couple Hopes to Reunite. Go Help.

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Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington's attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.

His campaign is called Reunite this Family. The site comes stock with a picture of the happy couple and their dog (just aching for reproduction on a shirt), as well as a ticker keeping track of how many days they have been apart.

If you haven't already guessed, the big indignant thorn in Coco's side is the government's failure to recognize their marriage under the '96 Defense of Marriage Act. Wanna help them out? Go donate money or write a harsh letter to your Senator.

by Angela Natividad    May-28-08    
Topic: Cause, Online



'HONG KONG! ... That's China.'

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Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).

Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.

by Angela Natividad    May-28-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



Milk Men Put Empty Fridges to Good Use

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Quebec's Federation of Milk Producers enlisted Touche! PHD to stock showroom refrigerators with milk cartons.

Mooooo.

See more shots of cartons in fridges. (If you wondered, the cartons say "lait." That means "milk.")

by Angela Natividad    May-28-08    
Topic: Guerilla, Product Placement



Deep Focus CEO Auctions Off Experimental Twitter Sponsorship

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Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.

Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.

more »

by Steve Hall    May-28-08    
Topic: Good, Online, Social



Man Pays For Wife, Scarf Gets Ad Yanked, Firebrand Replaced

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- A lonely man at wit's end has placed an ad offering $5,000 to any woman who agrees to marry him. Desperate much?

- Choice of scarf gets Dunkin' Donuts ad yanked. Next, ad gets yanked because someone called a car black instead of "absence of color." WTF?

George Parker dukes it out with AgencySpy's new guy over the use of swear words and anonymity issues.

- With make-your-own spoof ads and a Learn How to AdSpeak, Australia's The Gruen Transfer might become what Firebrand didn't.

- A New York City cat sitter bitches about being sent a HUGE t-shirt from the Humane Society and how all these marketing pieces are just a waste of charitable donations.

by Steve Hall    May-28-08    
Topic: Strange



Creatives Vomit Verbal Diarrhea, Therapy Needed

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"Sorrel Ahlfeld's 2 Sense Productions, in association with Anonymous Content's Integrated Division, collaborates with Getty Images to create fresh, new innovative content for stock video and print purposes. The integrated short film, Bubbles, is an admiring, humorous, mesmerizing look at a city, at friendship and the technology that connects us all. 'The collaboration with Getty Images enabled us to develop a creative, interesting idea that evolved organically,' said Executive Producer of Anonymous Content's Integrated Division, Danielle Peretz."

more »

by Steve Hall    May-28-08    
Topic: Commercials, Opinion



Fuel Efficiency and Cement-Encased Man Don't Work For Honda

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Honda decided the two-hour season finale of guilty pleasure Grey's Anatomy last week was a good time to show their new commercial, previously mentioned here as part of their new campaign promoting the 2009 Honda Pilot.

In the spot, a man in a Pilot approaches a man who had accidentally been encased in cement. He offers to help and after getting the man, still trapped in a cement block, in the back seat, notes they won't have to stop for gas because of how fuel-efficient the Pilot is. The other man, who doesn't seem the least bit worried about the fact he's essentially a talking head sticking out of a chunk of cement, agrees that the Pilot is indeed really fuel-efficient. He read it on a blog.

more »

by Amy Yen    May-28-08    
Topic: Creative Commentary, Television



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