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Samsung Reinterprets HP's 'Hands'

samsung-express-yourself.jpg

I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.

Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.

more »

by Angela Natividad    May-26-08    
Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television



Kobe Teams With Jackass Crew For Another Fake Jump

kobe_nike_jackass_pool.jpg

Uh...right. No one was fooled the first time and no one will be fooled the second time. Everyone knows the lawyers, handlers and insurance companies behind superstars such as Kobe Bryant would never allow a person of Bryant's stature and worth to engage in stunts such as jumping over a moving Aston Martin or performing a jump shot over a pool full of live snakes. It's just not going to happen.

more »

by Steve Hall    May-26-08    
Topic: Bad, Brands, Video



You, Yes You, Could Be Contributing to Cannibalism

baby-in-pot.jpg

Consider this a warning to those that like to overpromise.

Thanks to Jon N. for the image, which originally came from Voidstate, a very good blog written by a man with triplets.

by Angela Natividad    May-23-08    
Topic: Consumer Created, Online, Product Placement, Spoofs



WeeMees Invite Presidential Candidates into Their Bedrooms!

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Right now on WeeWorld, WeeMees can invite Presidential would-bes into their rooms and talk about them. This is something WeeWorld's PR lady calls "fanning the youth vote flames."

Preview the action here and here. (I like the one of Hillary smoking a pipe. Oh, wait. That's a bucket of champagne.)

Obama is currently the most popular in-room addition; McCain, the least.

by Angela Natividad    May-23-08    
Topic: Online, Political



Not Sure About that Dinner Party? Slip a Little Bacon Salt in Your Handbag

baconsalt-founders.jpg

Guided by the belief that everything should taste like bacon, two whimsical dreamers named Justin and Dave launched a product called Bacon Salt. Flavors come in Original, Hickory, Peppered and Natural. Buy it here.*

If you're not sold by its merits, check out Operation Bacon Salt, a patriotic effort to bring the comforting flavor of bacon to American soldiers overseas. Bacon Salt's blog keeps readers updated on Operation Bacon Salt and, as a bacony, salty bonus, provides health news and sassy Bacon Salt recipes.

Also -- also!!! -- there are shirts!

This is what the American Dream is all about. (Well, this and girl-on-girl roller derby.) Thanks blood and milk for the tip.

more »

by Angela Natividad    May-23-08    
Topic: Online, Packaging, Promotions, Strange



Facebook's a Whack Ass Marketing Tool, Find Me on MySpace

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This is too perfect not to share. Four years ago, I was peer pressured into joining Facebook. Now, I'm totally hooked but immediately following graduation, I was sent the following group invite from a classmate:

Group Name: peace out facebook

Group Description: "Well I am all grown up and graduated and I think it is time to leave this whack ass marketing tool behind me. I will be a slave no longer. In a day or two once I collect any pictures or correspondence off my account I might be wanting I will be leaving Facebook behind forever. So say your goodbyes!"

more »

by Amanda Mooney    May-23-08    
Topic: Online, Social



Obama Clinton, ObamaClinton, ObaClintman...

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For people that are bored with the power struggle between the charismatic black man and the woman who'll pursue her ambition to the ends of our patience, some relief is circulating the 'net today:

- Why choose if you can combine? (via MarketingProfs)
- Obama, Clinton fight it out jedi-style

And in other (actual) news...

- Obama and McCain have begun seeking VPs. (Well, that's what the story suggests. Obama, for the record, said, "I am not commenting on vice presidential matters, because I have not won this nomination.")

- McCain cuts ties with the Hitler pastor.

- Clinton beats McCain ... at a vodka competition. Four years ago.



Budget Elicits UGC from Budget Travelers ... and Totally Fails to Budget Wisely

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I don't really know what this video's all about, but I'm pretty sure it isn't worth $25,000 in prize money.

By the way, what a completely insane amount of dosh for a UGC contest. I mean seriously, way to piss off your bottom-line guys.

"Hey, chief. Uh, yeah. Not only did Budget not win new car rental customers, but our low-budget 'Travel Budget!' marketing strategy also cost us over 25 grand."

Just because you're not spending $2.5 million on TV doesn't mean you should wipe your ass with the savings.

UPDATE: It turns out the video linked above was made by Budget employees in a deluded effort to encourage more users to enter the contest. How. Very. Sad.

by Angela Natividad    May-23-08    
Topic: Campaigns, Online, Worst



Get a Trashbag and Some Lipgloss. You're Going to a Recycling Party!

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Hungry Man TV is throwing an RSVP-only party for Internet Week, NY.

The theme is "Out with the Old." Attendees are encouraged to bring old mobile phones, mp3 players, digicams and other electronics for recycling.

Nifty idea. And come on, it's not like museums are falling all over themselves to pay for your mint-condition sports WalkMan.

by Angela Natividad    May-23-08    
Topic: Cause, Events, Industry Events, Promotions



Facebook Loves Itself Some Indiana Jones

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Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.

250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.

I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.

by Angela Natividad    May-23-08    
Topic: Celebrity, Online, Promotions, Sponsorship



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