Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad

att-rollover-minutes.jpg

I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don't want because "those minutes are from September!"

"They're rollover minutes, they're exactly the same!" she cries in exasperation. Then she delivers a one-sentence guilt trip that brought my mom's "starvation in the mother land!" speech to mind.

The commercial is for AT&T's FamilyTalk plan with rollover. It also promotes Cingular's transition to AT&T.

I wasn't initially in favor of AT&T's decision to ditch the Cingular brand, but now that I've had time to get over Cingular's hipster sheen I'm feeling more amenable. (It definitely helps that AT&T's grown receptive to vocal vloggers.)

AT&T: the carrier of choice for families -- and their wasteful, unruly, iPhone-thirsty teens. I can see that.

by Angela Natividad    May-20-08   Click to Comment   
Topic: Commercials, Good, Mobile/Wireless, Television   

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Comments



Comments

I too love this commercial. It works on several levels, the most important of which is the woman playing the mother. She is appropriately incensed that her children are throwing away perfectly good minutes while her husband offers no help at all. All he does is sit there and stare holes through the newspaper. And this is an OLD commercial. Great Job!!

Posted by: Talking TV on May 21, 2008 6:06 PM

what are the little plastic discs that the woman says are rollover minutes i know they represent the minutes, i just want to know what the discs are?

Posted by: diane on February 20, 2009 10:48 PM

They are non working plastic clocks available at any 5 and 10 store. they are pretty useless, unless you like plastic clocks.

Posted by: lani on March 23, 2009 8:34 PM




Stanton Optical


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