Kinkos Uses Brilliant Blatant Subliminal Strategy to Drive Unnecessary Banner Sales
So this week when I joined the millions of college students around the country camping out at Kinkos to print final class projects the night before---or, is as often the case, the morning that---it is due, I noticed a large white banner hanging behind where the nice Kinkos employee was struggling to print my paper (shout-out to Scott). It read, "Thank you for staring at our banner! You are subliminally causing other customers to want to buy a banner."
Now, it may have been the severe lack of sleep causing this, but that banner was strangely mesmerizing to me. I kept looking at it, thinking completely irrational things like, hey. Maybe I need a banner...
Thankfully, the $140 I handed over to Scott for printing my paper stopped me from making the leap.