Live Performance at Airport Touts Travel Site

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What opportunity does the fact people routinely skip ads and the fact sitting in an airport waiting area is excruciatingly boring present? A Broadway-style commercial performed live by professional actors, of course.

Beginning with a lone actress stymied by a vending machine and progressing on to a full blown aural finale, travel site Lastminute.com delivered its message all while offering up an alternative to airport boredom at London's Stanstead airport.

by Steve Hall    May-19-08   Click to Comment   
Topic: Good, Guerilla   

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