MTV and Radiohead Wish to Remind You There are Kids Making Shoes Overseas

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For its song All I Need off the In Rainbows album, Radiohead teamed up with MTV EXIT (End Exploitation and Trafficking) to create a cause-oriented music video.

In the video, two kids -- one American, one Asian -- go about an ordinary day. As all young Asian children do, the latter spends his time in a factory, making shoes. And like all Americans, the former wiles away the afternoon, coloring and looking bored.

In one particularly poignant scene, the shoes the Asian boy is making sit side-by-side with the ones the American just removed. They are the same shoes.

To recap: "Feel guilty! Your life is easy. Over THERE? OverSEAS? Some kid is making your shoes." It's like that line your parents fed you to get you to finish dinner: children are STARVING in AFRICA!

If the video struck a chord, visit MTV's EXIT website. (I'll synopsize here. Champions against exploitation are invited to team up with a local charity, volunteer at an SOS hotline, or "raise awareness" with MTV EXIT swag. It's essentially a glorified Neighborhood Watch.)

by Angela Natividad    May-28-08   Click to Comment   
Topic: Cause, Video   

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Comments



Comments

What a delightful opportunity this is for you to wave your sarcasm wand. Damn, girl, you got "attitude" and it feels good!

Posted by: Rob on May 29, 2008 4:30 AM

Great idea with brilliant execution. This is one of the best pieces of communication I have seen in a very long time. Well done to those involved.

Posted by: HALFDONKEY on May 29, 2008 9:54 PM

Great idea with brilliant execution. This is one of the best pieces of communication I have seen in a very long time. Well done to those involved.

Posted by: HALFDONKEY on May 29, 2008 9:54 PM





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