Stand Up to Cancer Gets 'We Are the World' Celebu-Treatment
Not usually a fan of weepy PSA's for cancer, this one from non-profit Stand Up to Cancer directed by David Fincher and voiced by Sydney Poitier caught my attention if only to make sure I could pick out all the celebrities that pop up in the ad. Sydney Poitier, Christy Turlington, Susan Sarandon, NYC Mayor Mike Bloomberg, Morgan Freeman, Lance Armstrong, Keanu Reeves, Tobey Maguire, Casey Affleck, and Jodie Foster are in there. Can you spot more?
The PSA promotes a simulcast event Friday September 5 at 8PM on ABC, CBS and NBC. Sort of a Band Aid-style celebu-fest crossed with a Jerry Lewis telethon, the special will both inform and raise money for cancer research.
Be sure to check out the Million Dollar Homepage-style Stand, a section of the site and Facebook application which connects people through their experience with cancer, either their own or those they know.
Brands such as AOL, Philips, Lee, Revlon and Major League Base ball are behind the effort which aims to "put together the best and the brightest minds in cancer research - those on the edge of accomplishment - investing in their projects and taking the bureaucratic obstacles out of their way."